Do you need SEO?

This is a good conversation between a plumbing company and website designers after they have been visited by an SEO company. The website they own totally needed a redesign as it had copied content / was dated / didn’t have any calls to action and was not Search Engine Friendly and actually was quite bland and unimpressive. Unfortunately they had been convinced they needed just SEO, surprise surprise from an SEO company.

[Plumbing Company] hi again, how much would you charge for SEO? and is that included in the deal you offered me before or is it completely separate?

[Website Designers] The SEO is included in the Premium Plus website I am offering you for that price, you get a search engine friendly site created / build and published by us and we promote it in the search engines once its been delivered to you if you search for ‘essex builders’ in google we have 3 clients in the top ten so that shows you we know all about promoting (SEO) of a website.

[Plumbing Company] ok so there is no monthly fee for it or anything?

[Website Designers] nope – no hidden costs – no monthly fees, you have a yearly hosting fee of £45 payable every year after the first year. If you want you can come and see me and let me show you this stuff in person – it will put your mind at ease.

[Plumbing Company] Which one of your ones is the essex builders search? do you know of Rocketfish? we have just had a meeting with them but i explained to my boss that you were much cheaper do you provide the same service as them?

[Website Designers] The three builders in the top 10 should be
johns-brickwork, edenwood-building-services, coates builders and we have one on the next page also, the company is milbarn construction.

[Plumbing Company] Regarding the website design / SEO company we talked to do you know about them?

[Website Designers] I have seen their website but know them as a SEO company only / did they come to your offices? You dont need pure seo you need a search engine friendly redesigned website that naturally ranks highly and can be polished to be improved over the coming months

[Plumbing Company] Yes they came to our office, we don’t need seo?

[Website Designers] No you dont need ‘pure seo’ so if you came to us and said ‘seo’ my website I would say the website needs a redesign / more pages / content that will automatically make the website rank high then the seo work after the site is launched would ‘polish’ or promote it further.
We even had a client that came in yesterday that has a website has had some seo work completed and now come to us as both jobs have produced no work at all

[Plumbing Company] I’m confused so you mean we need seo and a website design? whats pure seo? Would you be able to come into our office to have a meeting with me and my boss?

[Website Designers] Sorry for the confusion. I would be able to come to your office

[Plumbing Company] Are you free tomorrow? because she goes on holiday after that

[Website Designers] Possibly – where are you ?

[Plumbing Company] Thurrock near lakeside x

[Website Designers] I can come to you but have two other clients coming in the morning – We are in Stanford-le-hope, normally clients come to me as I will be better able to show you what we can do and have my computers setup here – if you want me to come to you then I can though sometime in the afternoon, happy to come and happy for you to come to Stanford.  We Will come see you and Anne tomorrow / do you have wifi in your offices ?

[Plumbing Company] yes apparently we have wifi x

[Website Designers] ok so just to get my head straight about what you want. I think you want / need a redesigned website that is search engine friendly (automatically SEO’ed) and then to continue to promote it as times goes on. I don’t think you need a ‘Pure SEO’ solution whereby your site is ‘polished’ as its not ready for that.

[Website Designers] Lucky we specialise in search engine friendly websites and SEO with a good track record of success so it should be easy for us to take your website / redesign and promote it.

[Plumbing Company] Mum’s been told by a friend that we need seo but I don’t really know what the difference is?

[Website Designers] Ok but without blowing my trumpet worked in IT and the Internet all my life / run a website design and SEO company with national / internationally ranked websites and I know your website needs promoting (SEO) but it needs to be build correctly first – take my word for this. Its like polishing a rusty car (it wont work) With your existing ‘content’ your website’s promotion would be a waste, hope thats understandable – better in person explaining this.

[Plumbing Company] Yes we do want a new website x

[Website Designers] Yep agreed, also don’t know if you looked at our portfolio but we have two small plumbers / heating engineer companies search essex plumbing heating should bring up www.essex-plumbing-heating.co.uk/ and www.essexplumbingservices.co.uk neither have had SEO but they have been build in a search engine friendly way.

Website Name Disputes

When you get your website designer to create you a website, ensure you have total ownership of the domain / website and that its clearly understood that if you part ways then the domain is your possession and that you are the registered owner. Quite often the fact that its not correctly registered leads to confusion / stress and hassle as demonstrated by the following example conversation.

[New Website Designers] As you know The Website Design / Computer Repair Shop want to transfer their websites to us, therefore would appreciate your cooperation to get this done quickly and if you can do the following and email us the Auth code and confirmation that the IPS Tags are updated that would be great:

all four websites either need the domain unlocking and for you to give us the auth code or you will need you to update the IPS tag to  ENOM

[Old Website Designers] I have spoken to the business owner today and he has these three domain names plus one other. I am awaiting payment for the transfer as I will not see the renewal and let him know the pricing for £80 per domain name. Once I have received payment I will transfer these domains so you can unlock them.

[New Website Designers] Hi as a fellow website design company I can see your dilemma as we don’t like to transfer domains from our register. But trying to look at this from an ‘independent’ point of view I think that these Domains have been improperly registered to yourself as the owner and that could well come back and bite you as this is a fundamental legal requirement that you have incorrectly made. I have a Nominet account and know the ‘law’ regarding websites and the dispute procedures regarding domain name ownership disagreements. Knowing the cost / time / stress and hassle these procedures incur I would suggest you transfer them (to the correct legal owner).

Apart from in a few rare circumstances It costs nothing to transfer domains and think you should separate any money you think the business owners (computer repair shop) owes you from the domain transfer / ownership issues.

Obviously I am slightly involved here as it causes us extra work / time wasted in waiting for these domains but with a clear head would advise that you should transfer the domains as I simply need these domains to then allocate to our designers for the work they request and by you not transferring them to us will inconvenience us and change our development timetable if it goes on much longer. Therefore I respectfully ask that the 3 domains are transferred to our register, (as the business owner has requested) we need you to update the IPS tag to  ENOM on the three domains.

Hope you don’t think I am getting involved in something that doesn’t concern me but want this to be resolved so we can move on and get working.

[Old Website Designers] I do not take it personally that you have taken over the work in the computer repair / website design shop in Stanford Le Hope.  I understand that you charge more for your website design work as you have much more advanced web design capabilities and SEO knowledge than us and therefore the shop will make more money in commission, we assume.

The three domain names in question, only one of which were websites that were paid for.

The first computer repair website is originally a domain name I own and I launched a website for the previous owner of the shop.  When their takeover happened there was no mention about them keeping this website so therefore I will be pulling this domain name back for my own use and is now not for sale.  Since no money was paid for this domain name then there can be no question over this domain transfer.  If they want it then they need to make me a sensible offer.

The second computer repair website was a domain I registered for them and again I built them a website on.  Once again this was a free job and was done under the goodwill of receiving jobs through the shop.  Since there was no money involved in this and the circumstances with my business being froze out of the shop then I reserve the right to remove the website on this domain name and hold the domain name for myself.

The third domain namewas done as a 1 page website and included the .co.uk free but at no point mentioned registering the domain name in the customers name.  This domain name in order to transfer will cost £80.  The only domain available for transfer is the third one for a cost of £80.

Have a pretty full day tomorrow (meeting 3 clients including Richard for Roofing website and Chris and Steve for the other Roofing website) but can discuss the website situation on Tuesday if you want.

[New Website Designers] We have a pretty full day tomorrow (meeting 3 clients including the roofing website and the builders website) but can discuss the website situation on Tuesday if you want.

It doesn’t look like the old website designers are giving up the domains without a fight. We can create a new website quickly and easily for the shop but should discuss the best way forward.

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