Webcopy Administration

Webcopy Administrator: Argh! Hi Daniel. having troubles with the website host so I’ve no joy with emails since Saturday, just to let you know I’m still working on some bits on the site. Hope you’re good

Essex Webdesign Company: Michelle thanks for letting me know – no dramas or rush from me

Webcopy Administrator: Hi Daniel how are you?

Essex Webdesign Company: Hello Michelle – all good, and you?

Webcopy Administrator: Really good thanks, I’m back from the block hehe!

Essex Webdesign Company: lol – I was down yesterday but after a game of racketball and long shower / sauna I am good

Webcopy Administrator: really? glad you’re ok, it just gets you sometimes! Haven’t been for my run this morning, just wanted to get on with work so will feel good later when I’ve been

Essex Webdesign Company: aye – just working on your contact form – almost got it working

Webcopy Administrator: That’s great, haven’t got any text yet so will have to just upload it to the live site when we’re ready

Essex Webdesign Company: can you forward me your 3rd email please [:)]

Webcopy Administrator: lol no the 3rd email you have received from the contact form

Webcopy Administrator: ha ha, okay!!

Essex Webdesign Company: hopefully you have 3 and I hope the 3rd one is good

Webcopy Administrator: just one so far

Essex Webdesign Company: does it say test3?

Webcopy Administrator: nope

Essex Webdesign Company: ok will do one again now, ok please check now

Webcopy Administrator: very nice indeed! I’ve just set up another facebook acc for the website too

Essex Webdesign Company: any email yet? It should be instant

Webcopy Administrator: I had just two and replied to the last one, but no ‘test3’ yet

Essex Webdesign Company: cool yes got it, test 4 is my final all good – feel free to test it yourself, should stop 99% of spam

Webcopy Administrator: wonderful! Thank you again! Am going out in a bit, I’ll forward what I’ve done for JK weddings in case you need to start uploading some stuff

Essex Webdesign Company: pleasure and no rush for wedding ring site and if you want to do a quick bit of work for me before tomorrow I would appreciate 200 words on this one essex properties in the about us page – just try to say what he has said a bit better and longer, no rush on either

Webcopy Administrator: no worries, will do. Need to get some invoices out as I’m a bit behind so will get these done for you, let me know what I owe you so far for the site

Essex Webdesign Company: I think I would prefer that you don’t pay us anything just keep adding up what you have done for us

Webcopy Administrator: ok, give me an idea though at some stage if you can, need to work to get paid too so would just help me plan if you know what I mean hun. Are we about ready to upload the new home page?

Essex Webdesign Company: yes I’m probably ready if you are – let me check

Webcopy Administrator: lovely, just sent you some files. Am off out so message you later, thanks again Daniel

Essex Webdesign Company: you are some sort of superwoman I think

Webcopy Administrator: ha ha just got this! thanks!!!

Essex Webdesign Company: never met you but think your great !

Webcopy Administrator: You’re great too – look what I’ve got, a wonderful stream of work that I enjoy, a new website and a fabulous Daniel!

Essex Webdesign Company: don’t you dare leave me

Webcopy Administrator: I’m not planning on it Mr B, I’ve worked for loads of people but I can be normal with you, it helps me do a good job

Essex Webdesign Company: normal is great! Ok about your site shall I just copy what you have so we have 3 pages then you can give me more when you do it?

Webcopy Administrator: Yes can do, sounds good I’m poised to start marketing it so bottom in gear from now on!!

Essex Webdesign Company: ok – will try to do now will back up old site

Webcopy Administrator: lovely thanks have some work to do on files in there. I have backed up but just in case…how exciting!!!!

Webcopy Administrator:  And how are you on this fine day?

Essex Webdesign Company: good as ever – busy and happy / are you coming around for a coffee?

Webcopy Administrator: I wish, I’ve the kids to entertain and a dog to get to the vets – boo!

Essex Webdesign Company: boo indeed

Webcopy Administrator: a bit boring here actually, know you’re busy won’t keep you. Will be onto the Essex Windows tonight.

Essex Webdesign Company: good / ensure you use the word double glazing in their text! They just queried why they are not ranked for that keyword and the simple answer is that it doesn’t appear on their windows pages. New request when you have a topic to write about use this tool to find other related keywords.

Webcopy Administrator:  it’s strange when people don’t understand it! Will do, double glazing is – erm pretty competitive to say the least

Essex Webdesign Company: also may make it a bit easier for you

Essex Webdesign Company: shame you can’t get a sitter and get out for the night, am out Saturday with a client and mates and staying in tonight I think

Webcopy Administrator: Will do one day, quite like the idea of having the lounge to myself for a change! Boring aren’t I :-))

Essex Webdesign Company: not really everyone needs me time

Webcopy Administrator: ha ha I’m sure! Have a great one, probably be in touch later again

Essex Webdesign Company: ok Michelle! Just got to pop out to buy a sink and tap! My life is so exciting

Webcopy Administrator: mine too, enjoy!

Essex Webdesign Company: Afternoon, may have webcopy text job coming next week (pets)

Webcopy Administrator: Hi Daniel, sounds great would that be sent my way my love?

Essex Webdesign Company: yes of course – all my text is yours these days

Webcopy Administrator:  that’s nice, thank you! Last time someone told me I was writing about ‘pets’ I ended up trying to get over my fear of spiders – 50 articles about tarantulas!

Essex Webdesign Company: 10 articles about common pets as on the site – currently text just copied from Wikipedia

Webcopy Administrator:  sounds good, I see the website too – I can tell you did it, very clean and tidy, lovely!

Essex Webdesign Company: it’s a ‘skinned’ version of the marquee one but client happy and we are happy with it

Webcopy Administrator:  Let me know how you get on, would have a field day writing those! Because I like animals, good to hear from you speak in the week x

Essex Webdesign Company: Hi Lou, see you done some other updates on your site – looks good

Webcopy Administrator: Hiya!

Essex Webdesign Company: hi – good weekend? Type faster that way you won’t get cold

Webcopy Administrator: It really is cold, my hands are fine it’s everything else you harsh boss you

Essex Webdesign Company: ha mmm like you calling me boss

Webcopy Administrator:  Hi Daniel sorry I took a call, how are you?

Essex Webdesign Company:  I’m good – busy as hell though

Webcopy Administrator: busy here too, how is it this time of year goes off?

Essex Webdesign Company: yes let me take another look now sent you 44 files and about 30 came back – you have combined some?

Webcopy Administrator: I worked on the page list and did combine some only as I wasn’t sure, I’d worked on it before you sent the files over via email Needs some more work doesn’t it…

Essex Webdesign Company: have you changed the page names?

Webcopy Administrator: Do you want me to go through and relate the page names back to those files & separate?

Essex Webdesign Company: to be honest this is a bit of a nightmare first one file that I created then the client re-created the 44 now you have put those into 30 with some combined and the 44 pages had details of ‘copied’ text and also instructions to us about what do to with the page and can’t see those instructions now

Webcopy Administrator:  let me sort it out, it was a nightmare for me too Delete that email, and the files, and I’ll administrate it so it’s in some kind of order

Essex Webdesign Company: I am looking at the file PADI instructor courses that i sent you and trying to relate it to the once you send back, wish she had stuck to my master document

Webcopy Administrator: well after trying to work to v1, then getting 4 more plus the original files it’s been awful for us both. Let me hone my organisation skills. I will name each file I created as per the page names on your ladies’ files if I combined things, then I will highlight

Essex Webdesign Company: yes the v1 to v4 was my idea to try to get things on track for us both but didn’t work

Webcopy Administrator: It worked, and then it changed!

Essex Webdesign Company: I see you left the instructions in the files which is good – for a minute I thought they were removed, my developer is going to freak at this, so annoyed I didn’t insist on the one master document, spent so long creating it as well, thanks for the recommendation also – will email him today

Webcopy Administrator: How about I go to v4, paste all my work into it in the same order and then the developer can just flow through the page names which are in bold?

Essex Webdesign Company: good idea, all good / when we meeting for coffee? Just send you a small work request, very small actually

Webcopy Administrator: why don’t we do early December, I’ll pop up during the week?

Essex Webdesign Company: yes ok December 2nd?

Webcopy Administrator: yes let’s do that 11am? Must be a Costa somewhere?

Essex Webdesign Company: Starbucks yes, ok 11am 2nd Dec Starbucks lakeside, we can pick a restaurant for delicious Christmas meal also

Webcopy Administrator: lovely, look forward to it – sorry I have put it off just trying to get a decent business going but happy with it now, oh yes cool, hope I can be there!

Essex Webdesign Company: yes good I’m pleased for you – we are massive busy also

Webcopy Administrator: good, and thanks to you that my site (which I haven’t touched yet) works perfectly! That has helped. Pleased you’re busy, I think it’s going to be a good 2012

Essex Webdesign Company: yes – reading your status – have you big news coming?

Webcopy Administrator:  I think so, just more work really but have to announce someone that will be writing a little bit for me and some more news

Essex Webdesign Company: good – change is good

Webcopy Administrator: just more work is all really, hopefully anyway – you never know and it’s looking quiet this week, time to get my tax return done!

Essex Webdesign Company: hi, expect a long moany email from me, feel free to moan back / correct me

Webcopy Administrator: okay seen it grumpy. Just kidding, I can take it! When you going to let me buy you a coffee?

Webcopy Administrator:  was thinking about that this morning, give me a week or two to catch up – now article manager for one of my clients – and we’ll sort it out, it’s been too long now

Essex Webdesign Company:  aye I’m pretty much able to do anyway with a days’ notice so leave it to you

Webcopy Administrator:  okay dokey, I’ve busy days ahead but the last week of this month we will sort something out,

Webcopy Administrator: I’m so late with your project do you still need it? sorry, every time I look at it I have something urgent come through, so sorry I’ve been really bad, not like me at all

Essex Webdesign Company: are you having trouble getting time? I can wait a little while longer

Webcopy Administrator: I had a day off and it’s thrown me, I have other writers but I prefer to do your projects myself

Essex Webdesign Company: good – happy to wait a bit longer but be good if we got it this week

Webcopy Administrator: I will make it a priority I promise. How are you anyway?

Essex Webdesign Company: yeah good and busy and just joined forces with another company so if anything will be getting busier, they are a pc repair company and after one day they have send me 2 clients

Webcopy Administrator: ah, that’s brilliant well done, recession? was there ever one lol!

Essex Webdesign Company: exactly not from what I saw

Webcopy Administrator:  the other half has struggled for a year but all the businesses I know have been amazingly busy, apart from one who rang me really depressed on Monday because he was having a quiet day

Essex Webdesign Company:  liking the new project?

Webcopy Administrator:  hiya, sorry didn’t know you were there – got plasterers here destroying my home but yes, new project good!

Essex Webdesign Company: what is the SEO company that you are writing for now? I predict webcopy will be in more demand due to Google’s recent news about pure SEO being downgraded

Webcopy Administrator: I think so, we are all in a good place I think!

Essex Webdesign Company: yes – your future is bright

Webcopy Administrator:  And yours, you have me ha ha, erm, just kidding I’m having a right day here!!

Essex Webdesign Company: like the sound of that x

Webcopy Administrator: why did you ask about company am working with hun?

Essex Webdesign Company: just being nosey – I’m now partnered with an IT Company (pc / laptop repairs) so they refer clients to me and its proving good so far

Webcopy Administrator: brilliant, that’s really good was with an IT co. but had to part ways, too busy, wanted to stick with ‘my’ guys

 

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Website Client Expectations

Managing expectations of clients is something we have written about before – see our recent post about what some website clients expect and how to manage that expectation. The following sample conversation demonstrates what happens if you don’t manage expectations correctly and a client believes their website will be more popular from day one. Websites aren’t automatically popular and successful they need maintenance, hard work and promotion constantly to keep them moving upwards.

[Website Client]When I first sat down with the website project manager to discuss the site, I was looking to try and generate business from the site.

One year on, I am quite disappointed that despite a few enquiries at the start I now get very few enquiries from the site. Perhaps my expectations of building a site to enable 20 enquiries a month was too ambitious.

You will understand that having paid for the website plus over £1000 to change my company name to assist in SEO, I am thinking, why am I likely to get a better response in year 2. Please do not think I am blaming you, but am now thinking that it is unrealistic to expect the site to generate business, especially as we have had a year of SEO. With regard to the web hosting, could it be easier if I re-open my old website hosting account, as it is paid and seems better for us instead of keep getting you to make email changes.

I have calculated that from the 2000 visitors, I have had enquires from 9 people, I have had 5 from unbiased, two from Aviva and 15 ads for SEO or gibberish on the enquiry form.

After a years SEO, if that is the ratio of business I am likely to get from the site, even if I conducted a blog and paid out loads to attract say 50000 visitors a year to the site, this would correspond to 50 enquiries a year. (I appreciate these are all stats). This is not viable for me to invest time or money in the site.

I am going to re-open my hosting account, so I can take care of email addresses, even though I know I can do that currently with my cpanel.

[Website Designers] Yes this is the year up already, time flies for sure. Even though you told us to stop the SEO before we got started and do the blog and begin the PPC project for the site I have been monitoring your site stats for some time now and I too am slightly disappointed with the website visitor numbers, you site seems to be slightly losing visitors at the moment but since the site went online you have had just over 2000 visitors to the site. The loss of site visitor numbers may be due to you not completing the steps we agreed for you to promote your own site as I see none have been completed.

Now that its a year old I think you get a bit more ‘Google trust’ added to your rankings, you have recently be upgraded to Google Page Rank 2 and noticed the recent updates to your rankings, have moved you up to the top 4 for some competitive search terms.

Don’t know why your mortgages search term is so low in comparison and would suggest that one link to your site using the term ‘mortgage’ would make this ranking improve considerably.

Its possible that we are guilty of giving you too high hopes of generating business through the website and even though other businesses that we have created websites for and promoted are getting lots of leads and business, its obvious the same cant be said for your website at the moment. Different business sectors clearly ‘convert’ website visitors to clients easier than the financial sector, although we do have Accountants as clients who are doing very well and they are expanding their websites and updating it every month (via blog and site additions / updates and changes).

I would say that to have come this far and now to stop work / promotion would be a false economy, if you have the time and inclination that a blog would be very beneficial to you and via Pay per click (google adwords) you can feature for more ‘niche’ searches. Would say that the small additional cost would be beneficial to you.

On reflection on looking at your website stats, the improvement in visitor numbers and SEO of the webite we believe that the root cause of the lack of business is your ‘competitive sector’ indeed without localisation in a search term (essex, stanford, thurrock) I think its unlikely that you can compete for financial search terms but believe the search results above show that you are very much going in the right direction after such a short space of time. Ok so what can you do? I think that you can start posting on forums and blogs about financial advice and use you website in all of your profile links and directly link to any of your pages as often as you can, the chart below shows the links of your site compared with other sites that also target the search terms we agreed upon.

If you have any website owning friends you can swap links with them and we will add these to your site for you to ensure your site gets as many links to it as possible, this is easier said than done I know! If you are willing for us to add more links to your site then am happy to try for you and will definitely be able to add some links to your site if you give links to other sites (these will only be sites where I know the owner personally and they are relevant to your business sector).

if you don’t want to continue the blog / adwords then I can stop both these continuing and then you owe us only the renewal for domains and adwords / ppc cost so far. These can be started at a later date , ideally before your second year renewal date so we have time to move you to a different hosting package, to enable databases / php to be used on your site. The cost of the blog can be reduced if you don’t want an integrated one (one that looks just like your site) and as you know im flexible and happy to do what it takes to ensure you are happy.

If you want to move the domains to another hosting platform then thats ok but its a bit late for this year and think its more cost-effective and efficient to let us manage these for you.

I can see that by viewing this short term it doesn’t look good at all, I personally think the website visitors and conversions must increase in the next year, the website positions for certain search terms are now pretty good but out of 2000 only 2 enquiries is terrible without a doubt.

Happy for you to do anything you want with your sites but why do you want to go back to your old hosting account. Thinking about this, your account will give you servers based in Germany, will not give you as much choice / flexibility as the hosting account I am proposing. I can give you more email accounts with no extra cost and sure this will be your better / cheaper option.

Also moving hosting accounts is a bit of a stress and you will need to reconfigure email accounts and ftp accounts and re-upload and configure your website and you will need to ensure your hosting account supports php and the correct version of it as your site uses php, your email form is also updated to new versions when the forms are updated (this happens about every 2 months)